United Way of ETNH

As Marketing Director, I led the organization’s marketing and communications across four counties, managing social media, email marketing, video, branding, events, campaign strategy, and community outreach.

​

I developed and managed communications around Hurricane Helene, helping share critical information and coordinate messaging across Carter, Cocke, Greene, Johnson, Unicoi, and Washington counties. Our fundraising efforts grew from $800K to more than $10M in 24 hours.

​

I created communications and performance reports to measure campaign reach, engagement, and effectiveness, using those insights to shape future marketing strategies.

​

I also planned and promoted fundraising and community events, developed storytelling campaigns, and created content that helped donors and community members understand the tangible impact of their support.

One of my favorite parts of the role was getting to tell those stories firsthand. I delivered a keynote presentation to more than 1,700 people, using storytelling to connect the audience to the people and communities behind the numbers.